SEO for financial services, banks and EMIs

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on email
Working with us will enable you to gain relevant exposure to promote your financial brand, contact us for more details

Finection can help you by applying our knowledge and experience of SEO for financial services. Allow Finection to utilize our expertise in SEO for financial services to elevate your online presence and drive more business. With our specialized approach, we can help you effectively reach your target audience and stand out among the competition.


Search engine optimization (SEO) is a fundamental internet tool used to drive natural traffic to a website by tapping into relevant organic searches. The purpose of SEO for finance companies is to improve the visibility of a bank or EMI’s website when people search in Google, Bing or other search engines for products or services related to banking, loans, investment and other general financial services. The higher the visibility of your pages in the search results, the more likely you are to get the searcher’s attention and land prospective customers on your website.

Search engines utilize bots to crawl millions of pages on the internet, going from site to site, collecting information from those pages, and putting them into an index. Algorithms analyze the pages in the index, ranking them according to proprietary formulas to determine the order pages will appear in the search results for a given query.

Unlike paid ads appearing at the top of each search result page, search engines organically set the order of search results. To improve the rankings of your EMI’s or bank’s web pages, you need to employ SEO experts like Fintection to help.

Many financial institutions have already recognized the value of engaging our services to build the right web content. When you are looking to promote your bank’s internet exposure so you can get customers to open accounts, using the expert services of a consultant agency like

Finection is a fintech marketing agency specializing in creating market awareness specifically in the B2B sphere for banks, financial institutions, electronic money institutions, and other finance and banking actors.

We can identify any areas of weakness in your banks’ SEO strategies. We will also provide concrete plans for implementing the best possible scenario for your bank to attract new customers. We are available for consultation and will be happy to assist your company in gaining better exposure online.

Search engine optimization for banks

Maximizing the SEO for banks is a primary digital marketing strategy in the finance and banking sector to help prospective customers to find the bank’s websites via search engine results pages.

Keywords are the building blocks on which all search engines perform. Understanding which words and phrases your potential customers are likely to use is essential to promote your web pages’ rankings. Content quality and keyword research are vital factors in SEO optimization, along with crawl speed and other architectural elements.

An example of this is a need to anticipate what questions the customers will be asking is found in distinguishing between the likely phrases potential customers of conventional financial institutions like commercial banks will use, compared to what a customer looking for a sharp Electronic Money Institution (EMI) will ask for. Planning an SEO for an electronic money institution’s keyword pattern must consider that the potential customers are already fully digitalized, and will be using the words and phrases of market-aware and tech-savvy people.

Practices to avoid in SEO for financial institutions

Content containing negative features such as toxic practices can seriously harm the ranking of a bank’s web page ranking. Some of the known toxic practices that can degrade the SEO for financial companies are:

Cloaking (deception) A deliberate attempt to manipulate search results by showing the search engine crawlers something different from what the viewer sees
Keyword stuffing Repeating the keywords multiple times does not raise the ranking, in fact the web page may be completely suppressed as a result
Piracy Blatant copying of material from other websites, or infringement of copyright will penalize a site
Scheming Including paid links without the “nofollow” or “sponsored” link attribute can cause a whole website to be locked out
Intrusive advertising Including too many adverts, or failing to allow for a simple exit

SEO for financial institutions provides users with an efficient search experience. It will optimize your content to help your pages rank higher in the search results. Hence, customers find relevant, authoritative pages faster. Achieving greater visibility and higher rankings than your competition in search results can tremendously impact your financial institution’s ROI in the SEO budget.


Why SEO to financial services is important?

  • SEO is important for financial services because it can help your website rank higher in search results, which can lead to more visibility and more traffic to your website. This can be especially important in the financial services industry, where there is often a lot of competition for customers.
  • By optimizing your website for relevant keywords and phrases, you can attract more qualified traffic to your site, which can lead to more leads and ultimately more customers. This can be especially beneficial for smaller financial services companies, which may not have the same level of brand recognition as larger firms.
  • SEO is also important because it can help your website rank higher in local search results, which can be important for financial services companies that serve a specific geographic area. By optimizing your website for local search, you can attract more customers from your target market.
  • Overall, SEO can be an important tool for increasing the visibility and credibility of your financial services company, and can help you attract more customers and grow your business.


How to implement SEO into a financial services website

Here are some actions you may do to include SEO into a website for financial services:

Utilize a keyword research tool to find pertinent words and phrases that people in your target market are searching for. To increase the visibility of your website in search results, you can combine these into the content, meta tags, and alt tags of your website.

Create high-quality, pertinent content for your website using the keywords and phrases you found in step 1 to optimize it. Make careful to naturally include the keywords into your text and prevent keyword stuffing, which might hurt your website’s ranking.

Use header tags to show the hierarchy of your website’s content. Header tags, also known as H tags, are used in HTML. For your website’s primary headers, use H1 tags, and for subheadings, use H2-H6 tags. This will make your website more visible in search results and aid search engines in comprehending the organization of your material.

Improve the metadata on your website: The title and description tags on your website are examples of metadata that show up in search results. In order to help your website rank higher in search results, be sure to add pertinent keywords and phrases in these tags.

Make your website mobile-friendly: It’s critical to make sure your website is mobile-friendly given the growing number of people using smartphones to access the internet. Making certain that the design is responsive is part of this.

Use alt tags to describe the content of your website’s images. Alt tags are used to describe the content of photos. In the financial services sector, where representations of products or services may be complicated or technical, this might be particularly crucial. Alt tags can make your website more visible in search results by assisting search engines in understanding the content of your photos.

Use social media to your advantage: Connecting with prospective clients and promoting your financial services can be accomplished through social media platforms. Make sure to set up accounts on the appropriate sites and to frequently submit updates.

Include client testimonials: Client testimonials can be an effective strategy for luring new clients. Think about adding an area to your website where clients may provide feedback on your financial services.

What SEO company for financial companies can offer?

A range of services can be provided by an SEO firm that focuses on financial businesses to raise the online visibility and search engine positioning of financial websites. These services could consist of:

  1. The SEO firm can find pertinent keywords and phrases that your target audience is looking for using a variety of tools and strategies. The content and metadata of your website can then include these keywords to raise its search engine rating.
  2. On-page optimization: To increase your website’s exposure in search results, the SEO firm can assist with optimizing its content and architecture. This can entail making the website mobile-friendly, optimizing header tags, and using alt tags to describe images.
  3. Off-page optimization: By constructing trustworthy backlinks from other websites, the SEO firm can assist in raising the ranking of your website. This can be accomplished via strategies like social media marketing, link building, and guest blogging.
  4. Local SEO: If your financial firm caters to a particular region, an SEO firm can assist with optimizing your website for local search results. This can entail adding regional keywords to the metadata on your website and adding your business to regional online directories.
  5. Monitoring and reporting: The SEO firm must offer regular updates on the status of their work to raise the search engine ranking of your website. You can find areas for development and learn more about how effective their initiatives were with the aid of these reports.


Search engine optimization (SEO) for banks is typically done by an SEO company or in-house team of SEO professionals. These individuals are responsible for identifying relevant keywords and phrases, optimizing the bank’s website for search engines, and implementing various strategies to improve the bank’s search engine ranking.

Some banks may choose to work with an external SEO company, while others may prefer to have an in-house team of SEO professionals. Either way, the goal of SEO for banks is to improve the online visibility and ranking of the bank’s website, which can help attract more potential customers and drive more business.



How can I do SEO for a finance company?

SEO for financial institutions and Electronic financial institutions can be improved by researching the opposition’s websites to identify niche marketing opportunities and locate the common high-value keywords. Avoid using non-competitive keywords that are not likely to form part of popular queries. Differentiating your bank by using multiple synonyms and keyword variants can lead to increased traffic.

What are the two techniques of SEO?

SEO for banks classifies its techniques into two broad categories:

  • Procedures that the main search engines recommend as part of a good design
    • conforms to the search engine’s guidelines.
    • involves a web page where content has been created for users and not just for the search engines
    • ensures good quality content
    • provides high levels of availability
  • Procedures that search engines do not approve of and attempt to prevent. These methods are known as spamdexing and involve some or all of the toxic practices we identified above.

What is SEO for Banking & FinTech?

SEO for banking and Fintech involves the use of search engine optimization tactics to sell financial services and products. In the current highly competitive finance market, SEO shouldn’t be considered an optional extra in budgeting marketing strategies.

Speak with our experts to promote your financial instituation



    Digital marketing agency for banks & financial institutions
    Where big-data and marketing meet